How to Use Social Payment to Improve Your Digital Marketing Results

Social payment consists of requiring a publication on social networks so that a user has access to a certain offer, such as an eBook, webinar or consultancy

Have you ever heard of social payment?

Despite what the name suggests, this strategy has nothing to do with financial reward for the purchase of a product or service. In fact, these are posts made on social networks by users in exchange for an offer. And the technique can help boost your Digital Marketing results.

Want to know what social payment is and how to use the tactic in your social media campaigns? Read this article by SkyMarketing .

What is social payment?

Social payout is a technique used to ensure that a company’s offering has a much wider reach via social media.

In this context, an offer is understood to be something free (financially), but that has good value for the public. The most common format of offers in these cases are eBooks or educational webinars, but they can also be free assessments or consultancy offers, a raffle, among others.

So, to download the material, receive the evaluation or participate in the draw, the user needs to “pay” with a tweet or a post on Facebook.

Why use social payment?

When the first cases of social payment emerged, many social media “gurus” condemned the practice. The main argument was that it wasn’t “right” to force people to share on their networks, and that if the materials were really good, people would nominate them naturally.

Without getting into philosophical discussions, the fact is that social pay works. Following our examples and several clients, we see that rich content offered in exchange for a tweet or post on Facebook has an average of more than 10 times the number of shares than open content.

The important thing is that it is a fair exchange. People are willing to pay with a share on social media if the content is deep and of great quality.

When to use and when not to use social payment?

We have always been big proponents of Lead Generation, and the most efficient way to do this is to ask the user (potential customer) to fill out a form with their information in exchange for educational material.

However, we understand that it would be too much to ask the user to fill out a form and make a social payment at the same time. That’s why we recommend choosing one or the other option for each moment.

The ideal is, for each material, always create two Landing Pages: one in the normal format with a form, and the other in the “social payment” format. Then, in each channel, you must choose which page is the best to be promoted.

As a rule of thumb, it’s best to promote the social payment page to channels where you already have contact information for Leads (such as the email base), and where people already know and trust the company, so don’t be afraid to pay with a share even without seeing the material first.

For channels where most visitors will be in contact with the company for the first time, it is better to ask for a form to be filled out. Thus, the barrier for downloading is much lower and, mainly, you can collect contact information and generate business opportunities for the company.

How does mechanics work?

There are some systems that make it possible to implement the technical part of this mechanic, but generally the way for the user works like this:

  1. The user sees the Landing Page with the description of the material and clicks the button to pay with a tweet or post on Facebook.
  2. The user goes to a second screen where the message and link that will be posted on the social network is shown. In some tools it is possible to edit the text.
  3. The system asks the user to authenticate the app with their Twitter or Facebook account.
  4. The system publishes the post on behalf of the user, which is sent to the page with the offered content.

Where to point this link?

One detail that seems silly but makes a lot of difference is which Landing Page the link mentioned above points to.

If configured for Landing Page with social pay, new users will also see the Landing Page with social pay. In this case, the viral loop is bigger, but new users don’t become Leads when downloading the material.

If the link is pointed to the Landing Page with the form, new users become Leads when downloading the material. The viral loop shrinks in size, but it’s still big.

Therefore, we recommend the first case only when the objective is to maximize the reach of a material, even at the expense of losing the opportunity to generate (many) Leads.

Technical details to be considered

As I mentioned above, there are some tools and even “home-made” ways to implement social payment. To choose one of them, it is important to pay attention to some technical details that greatly affect the results.

Charge the tweet in fact

In the hall of homemade solutions above or even some WordPress plugins that propose this, there is an implementation of “pay with tweet” that is simple, but not very efficient.

With it, when clicking the button, the user only sees a pop-up with a Twitter window already filled with the message and the link. As the user is not required to tweet (and also has complete freedom to edit the message and the link itself), in practice many of them end up not tweeting to get the content, that is, the number of shares drops a lot.

Do not take the user to an unknown place

Other tools have a slightly different problem. By clicking on the button, the user is sent to a completely different environment from the site he was on, both to edit the message and to authenticate. Many times there is still the aggravating factor that this part is in another language.

This often brings a feeling of distrust that inhibits conversion and diminishes the effectiveness of the campaign.

Mark Lead Conversion

As these systems are usually isolated from the CRM or Marketing Automation tool that the company already uses, the new conversions that a (known) Lead performs end up not being computed and entered in its history.

These conversions with social payment are also important information for the commercial area to have available before approaching a potential customer.


When creating two versions of the Landing Page, as mentioned above, it’s important to tell Google that only one of them should “fight” for a position in the search results.

Therefore, the rel=canonical HMTL tag must be used in the other Landing Page accordingly.

Did you like these tips on how to use social payment? Have you tested this tactic in your company?

If you are looking for a tool to facilitate the creation of your Landing Pages, get to know RD Station Marketing, a software that allows you to create conversion pages in a simple way. Fill out the form below and start your free 10-day trial now.


Selling Ice Cream in winter: 9 Ways to Work Inbound Marketing for Seasonal Markets

Will it be possible to design strategies that allow you to be close to your Leads throughout the year in seasonal markets? Yea! See 9 ways to do this

Before starting, a question: do you know what a seasonal market is?

To understand what seasonality is in a graphic and almost wordless way, analyze the image below:

inbound marketing for seasonal markets

Seasonal markets are those that are highly influenced by events, commemorative dates, times of the year or other factors that increase or decrease the demand for a particular product or service. Ask an ice cream shop owner if he likes winter as much as summer.

Gyms, travel agencies, chocolate production, ice cream, school transport vans and other business models are periodically impacted by something in their numbers and results.

Inbound Marketing is characterized by attracting people to build a relationship. If you want to refresh your memory or learn a little more, visit our Inbound Marketing page: everything you need to know.

And is it possible to design strategies that allow you to be close to your Leads throughout the year? Not only is it, but Skymarketing will show you 9 strategies to accomplish this.

Preparation: what I need to have on hand before starting

To have the best result of seasonality in your favor, first understand two important factors to build your strategy:

  1. Periods of increased visits to your website: if your website has been around for longer, it will be clearer to have a more accurate idea of ​​how your visitors behave during the course of the year. Metrics can be looked at within Google Analytics to understand how you record your spikes.
  2. Understand 110% of your persona: if you’re still not clear on who your persona is, our Persona Generator will help you with the task. Without this well-defined, your actions will not hit the Lead at the exact moment to have a personalized and accurate communication.

Understand the persona’s main habits not only when she is consuming or thinking about consuming your product or service, but mainly how she behaves and what her interests are when she is not thinking about you — that is, when it is not time to consume ice cream , what will my customer consume?

Is ice cream eaten alone or with friends? Do you have special reasons to consume or is it a habit for most of them? What are the direct and indirect substitutes for ice cream?

After this previous analysis step, let’s go ahead to know some actions that can be taken.

Time for action: what can I do?

1. Increase Leads base while at peak

Nothing better than taking advantage of your biggest search moment to increase your Leads base. It is not simply to increase their numbers, but to ensure the health and future of your Inbound Marketing strategies.

We know that it is very common for the Leads base to change a lot in a given period due to several factors: change of interest (no longer interested in that subject requesting unsubscribe), invalid emails (for example, corporate emails) or emotional unsubscribe (receive, do not ask unsubscribe, but also do not interact), among other reasons.

So, use and abuse Leads capture points, for example:

  • Create Landing Pages with specific materials for each offer, both on the blog and on your website;
  • Use exit pop ups , which are great ways to know which topics your Leads are most interested in per specific page — for example, who accessed the products or services area has a different interest than who accessed the company description page;
  • Invite the Lead to subscribe to your email newsletter or blog articles.

2. Request feedback from your customers about your products and services

When leaving a concert with your favorite band or enjoying a wonderful dish in the restaurant you love, you keep talking about it for a while, right? We all do this after going through some experience that was remarkable to us.

So, take advantage of this moment of high energy and excitement from your Lead to request an analysis about your service or product. It will certainly be much richer in detail, truer and more authentic, ensuring continuity in times of low demand.

Use these testimonials to communicate with your Lead via Email Marketing, making them have a very fond and positive memory of you.

On the blog, encourage people with a testimonials section on your site where, for example, everyone who produces a review about you will be entered into a sweepstakes.

Encourage Lead to post reviews in different formats to activate all your media and channels like YouTube, Facebook, Twitter and Instagram.

3. Have a social media strategy active throughout the year

We are the third most connected country in the world: we spend more than 5 hours a day surfing the internet.

You may not have the Lead ready or at the time of purchase, but you may have it near you throughout the year. Like? Investing in content for your persona.

I sell refrigeration products but I know I can be present throughout the year

Cold socks can be excellent options to show off a different style, not just in winter

4. Communication via Email Marketing at strategic moments

The idea here is for you to be present at moments that may be of interest to your audience. For example, commemorative dates like Mother’s Day, Father’s Day, Children’s Day and others can be excellent tools to promote your brand.

There is the possibility of following commemorative dates in addition to the conventional ones mentioned above on the RD Station, which can help to strengthen the relationship with your Leads in a very positive way.

5. Innovate in the way you use your product/service

Is it hard to sell ice cream during the winter? Innovate in the way people can consume dessert. Create, for example, a content with some recipes that can be made with ice cream even in winter.

How about knowing what people who live in a cold country like Switzerland do during the hottest times of the year? With targeted content of this type, a tour company can even offer exclusive discounts to visit these destinations that have historically had a low turnover in the hottest times of the year.

6. Specialize in something niche during the off-season

Do you know a person who, for example, has lactose intolerance and who, because of that, needs to restrict their diet? Have you ever talked to her about how difficult it is to look for food options to meet your needs?

As one of those people with food restrictions, I guarantee that all the content that is presented to me on the topic generates conversions and sales in many cases. Therefore, invest in very specific options and work with the sub-segments of your segment.

Another example: sustainable fashion is something that grows more and more with the manufacture of products that respect environmental laws and bring less impact on society. Be a reference with the production of content in this area.

7. Make communications and promotions out of the traditional context

Let’s assume you sell stylized socks. Do you know those days that are too hot? Great: make a joke with your audience that is probably thinking: “Wow, I miss winter!”. At this time, offer a discount on the purchase of two pairs, for example on your social media and Email Marketing.

The idea is to break Lead’s expectations with communication designed to generate business opportunities or interactions that enable a differentiated experience.

8. Focus on people in the community and regions close to your business

During peak periods, shops in Florianópolis and many other tourist squares in the summer are taken over by visitors who in many cases guarantee year-round sales. However, for the rest of the year, they suffer from the lack of demand, which forces them to reduce the offer of their product or service.

One opportunity in this scenario is to leverage paid media campaigns on Facebook and Google AdWords that target people who live close to your business.

Check out the Paid Media Guide to Inbound Marketing and understand — in theory and in practice — how to attract more customers through paid channels.

Download material

Your customer acquisition cost can greatly decrease at these times with actions of this type, in addition to ensuring an increasingly predictable and less intense frequency over time.

9. Create long journeys of nutrition for your Lead contemplating the entire low demand path

If your product or service is something that requires longer nutrition because it is something too complex to be explained quickly, the suggestion is to create nutrition journeys in which the Lead is nurtured during the low demand period.

As a practical example, let’s imagine a university with enrollments only once a year. Your period of high demand is usually the 2 or 3 months before classes start.

During the remaining nine months, it is necessary to nurture the Lead with content. In the months after the start of classes, the Leads can be offered a vocational test to help them make an important choice. Then, provide a statement with all the career possibilities that a given course provides.

Another action is to show how the course syllabus is. It can be made available on a Landing Page like the example below from Udacity .

And finally, with the selection process approaching, offering a preparation guide for upcoming exams is an excellent way to capture new Leads or assist potential candidates.


Seasonality is crucial for many businesses. However, the choice of not being present in the life of your Leads is optional for the business manager.

As shown in this article, there are clear opportunities to be relevant to your Lead in times of both low and high demand. Most actions require a deep understanding of your personas and what they have of interest in your industry, even if out of pure curiosity.

The ideal is to be present in your persona’s life at all times. Some will be more intense, with more constant communications, but this is very costly, as it requires very large investments and efforts allocated at once.

With a strategy planned throughout the year for your Leads you will have a relationship much longer than last summer’s love that didn’t climb the hill.


MVP: How to use this concept to validate an idea and grow with market feedback

Do you know everything about MVP? Know what the Minimum Viable Product is, how to implement and improve it to generate more results before investing a lot of money

In business, MVP stands for Minimum Viable Product – or Minimum Viable Product. It means building the simplest and leanest version of a product, using as few resources as possible to deliver the idea’s main value proposition. Thus, it is possible to validate the product before its launch.

So you had a great idea and you want to undertake it, right? One of the best known methodologies for the development of products and services is the Minimum Viable Product. It was created in the cradle of entrepreneurship and exposed along with the concept of lean startup.

The idea is simple: validate the potential of an idea before investing a lot of money in it. However, the execution of this concept is perhaps the main challenge for product and service creators. Which is understandable: throw the first stone who never got excited about a good idea and wanted to cast it in the best way possible!

Conceptually, making an MVP (Minimum Viable Product) is building the simplest and leanest version of a product (or part of it), using the least amount of resources (time and money) possible to deliver the main value proposition of the idea.

The purpose of this post is to show why and how to implement the Minimum Viable Product concept in your company (or even in your life/project). In addition, we’ll give you some practical tips for maximizing your resources.

Why should you consider the concept of MVP?

The origin of MVP goes back to the Lean concept, widely used by business giants like Apple and Facebook in their growth climbs. The central idea is to optimize the use of resources in order to ensure maximum return. MVP fits into this context as a method to validate the return on a given investment, even before the product is completely finished.

The tactic is basically to use creativity and reasoning to create a simplified version of what you intend to market. That way, you can test the receptivity of your product in the market. From the feedback received, you should develop your hypotheses about how your idea meets that demand.

The Growth Hacking is a methodology that relies much on this concept. Experiments are equivalent to MVPs and are implemented (where the real investment occurs) only when we know the result is positive. We often even test several versions of MVP before adopting the actual solution.

Practical MVP example

Imagine a business model for a Mexican food truck. With the whole idea on paper, we have two options to start the business:

  1. Investing in the development of the best truck possible, customized and allowing the best warm burritos to be delivered to all corners of the city;
  2. Invest only in the development of the main product (your burrito recipe), fill the trunk of your car with them and try to sell them in some points of the city.

Note that the main value proposition of the food truck is present in the MVP: offer burrito wherever you want (or wherever the demand is).

For any endeavor, we can have good or bad results and in different proportions. Considering the three scenarios below as possible, let’s see what happens in each of them when we implement MVP or the final product:

In the business world it’s rare to hit the target on the first try and putting all your resources on a hunch is quite risky.

In the example of the Mexican food truck, the MVP concept validated whether the idea really had potential with real feedback. The use of the concept made the return on investment in a burrito food truck much more conscious, structured and predictable.

3 Simple Steps to Create and Improve Your MVPs

They are as follows:

  1. Define the value proposition
  2. Test market response
  3. Iterate

Next, SkyMarketing will take you to look at each of them separately.

First step: define what the MVP’s value proposition is

Every business model starts with the assumption that a given value proposition will attract the market’s attention and generate revenue to the point of making a profit. In other words, the value proposition is the main output of your product or service to the user.

Aspects that make this offer even more attractive or complement the product are seen as secondary at this time.

Think about your business’ value proposition. The image below is a great example of how to do this:

MVP - Minimum Viable Product

Step Two: Test Market Response

After developing an MVP that addresses the value proposition, it’s time to understand the market’s interest in the product to the point of justifying the investment.

There are many ways to validate the idea. One of them is to do an alpha test, which consists of launching the product or service to a controlled audience. In the beta test, the MVP is released to the general public.

In the food truck example, we carried out the tests in the places where we intended to sell with the truck, that is, we carried out a general launch.

Attention: controlled releases are best suited for solutions that may present unexpected problems if there is a lot of demand. This is the case in the software market.

In this step, we need to do two things masterfully:

  1. Understand the audience’s level of receptivity to your value proposition
  2. Learn what are the main points of improvement that can/should be considered to increase results

Third step: the iteration

After testing the Minimum Viable Product, it is time to interpret the feedback received.

Not everything the user says makes real sense for their business model, but the market is still the best way to test your business model.

Before making the investment, assess whether your hypothesis needs further testing. So, prioritize what really makes sense for building value in your proposal.

If your perception is positive, move towards the final product. Otherwise, use your learnings to formulate a new hypothesis and align your value proposition with market aspirations.

5 tips for creating an MVP

  1. Focus on the core value proposition and hypothesis creation. It will actually dictate the level of demand for your solution.
  2. Do benchmarking to find shortcuts. Learning from others’ mistakes is always cheaper and saves a lot of development time.
  3. Before testing any MVP, know what a good or bad result is and how to measure it. If this is not possible, rethink how to validate traction with the market.
  4. Apply your MVP to a realistic context. Using your friends and family as representations of the market often drastically skews the data and can drive bad decisions.
  5. It is always interesting to create metrics for your business. They will provide the necessary lessons for you to replicate successes and avoid mistakes.

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To finish

The concept of MVP was born in the context of startups, mainly technology. However, the line of reasoning is applicable to virtually all projects.

You can put this methodology into practice from building businesses to relationships. Furthermore, you can base your investment on customer feedback.

The great difficulty is knowing how to eliminate aspects that we often want to do, but which have not yet proven to have functionality and payback.

Besides MVP, thinking about running a business is not easy. That’s why we’ve put together several solutions that will result in scalability for your company and more time for you. It’s the Small and Medium Business Productivity Kit, which is free and can be accessed below!

Frequently Asked Questions:

What is MVP?

In business, MVP stands for Minimum Viable Product – or Minimum Viable Product. It means building the simplest and leanest version of a product, using as few resources as possible to deliver the idea’s main value proposition. Thus, it is possible to validate the product before its launch.

What is an MVP project?

An MVP project is related to the Lean concept, which is, optimizing the use of resources ensuring the maximization of return. In this case, you need to use your creativity and reasoning to create a simplified version of what you intend to market. After testing your product’s responsiveness in the market and receiving feedback, then it’s time to develop your hypotheses about how your idea meets that demand.

How to create an MVP?

To create an MVP project, the first thing that must be done is to define a value proposition, that is, how your project will attract the market’s attention to generate profit. Then, understand the market’s interest in the product or service (that justifies the investment), and finally, interpret the feedback received.


Creativity: the theory and pillars of creative processes that can help your agency

Preparation, incubation, lighting and verification: learn about the steps of creative processes that help your agency develop better work

Many Marketing and Advertising professionals believe that creativity is a gift. But the truth is that we are all creative, and as we will show in this post, the creative process can be developed and touched upon when you are aware of how it happens. Check out!

How many catchphrases and jargon have you heard about the creative process? 99% perspiration and 1% inspiration? Do ideas only come when we’re not looking for them? Is creative leisure a necessary evil? Are children more creative than adults?

After all: is creativity really intelligence having fun?

There are people who think that a person is born with talent. In particular, we believe that creativity is something you learn, but also let go, let go. Being creative is a process of releasing the fear of not being accepted, of not being worth it. Mainly, the fear of making mistakes.

If you’re working on something really new, taking risks is inevitable. After all, the new is never guaranteed. It cannot exist, yet. He needs to be born. But… from where?

What is creativity?

For Marcio Ballas, a professional clown and master of improvisation, creativity is nothing more than a tool for solving problems. And we all have problems, so we can and should try to develop our own. Everyone really, not just professionals normally connected to her.

In his past RD Summit talks, Ballas listed three mistakes we often make in relation to creativity. They are as follows:

  1. We associate creativity with specific areas, such as art and advertising;
  2. We think we are less creative than we really are;
  3. We don’t believe that all people are creative.

Ballas cited his impromptu show and a television show he hosted, in which everything was also created on the spot. He commented that people were suspicious and asked him if, in fact, it wasn’t all rehearsed before.

He guarantees that he doesn’t and explains that, as contradictory as this may sound, excellence in improvisation is the result of much study, practice and dedication. Even so, the speaker says that we can all improvise. That we can all be creative.

The Art of Thought: the theory behind the creative process

In 1926, the English social psychologist at the London School of Economics, 68-year-old Graham Wallas, launched a theory called the Art of Thought. This theory defined, for the first time, the creative process in four stages.

Based on his observations and statements by famous inventors and mathematicians at the time, the book did not survive, but the model, now called the “4-stage model”, was immortalized in several later works.

Wallas talks about the four stages of the creative process— preparation, incubation, illumination, and verification —as a delicate osmotic dance between conscious and unconscious work. Below we explain each of them.

Stage 1: Preparation

This is the phase in which the problem is investigated in all its variables and explored to the full. It is a fully conscious stage, in which the brain absorbs all the information and puts it in the “boxes” determined by the mind. The important thing here is to ask the right questions, and to drink from the best sources, in order to open up the possibilities.

Stage 2: Incubation

The next period is one of unconscious processing, in which the creative mind works without direct effort. Many artists refer to this phase as “creative idleness”. That is, that stage where you are not deliberately looking for a solution to the problem, but your mind is actually unconsciously and involuntarily looking for new connections, based on the preparation you have done earlier.

There are those who play sports, go to the movies or take a shower. There are also those who alternate attention with another problem or project, to buy time on it, while letting the unconscious mind work on it.

It is at this stage that some notable creatives—filmmaker David Lynch, to name one—advocate meditation as a way to enhance the work of the unconscious in the search for the deepest creative solution.

Stage 3: Lighting

This is the moment of the “A-HA Moment”, of Eureka, of creative insight. Illumination happens after the unconscious work and the transition back to the click of the new idea, formed by the unprecedented association of two elements repertoire by the creative mind.

Enlightenment is not a fully conscious process—it depends on the previous stages. It also cannot be forced. It can come in seconds or hours, but believe me: it will always come.

Stage 4: Verification

This is the last, and certainly the most painful stage: the one where the creative has to put his idea into practice and to the test. It is known that Enlightenment itself does not produce creative work: it only lights the flame that leads to the path.

Verification, therefore, is not simply testing the idea with other people but checking whether it is able to fit reality. In the words of Wallas, “ideas require discipline, will and, above all, effort, to become reality”.

Important considerations

The four stages of the creative process aren’t linear, nor as well defined as in this text—or did you really think your mind only works in little boxes?

Many creative processes, for example, artistic ones, may not start from a problem to be incubated, but from a feeling, an experience, a memory. This is where the application of theory diverges between the creative professions and pure art.

The 5 Pillars of Creativity

Once you understand how the creative process works, you might ask yourself:  but how do I encourage this process? 

For Ballas, there are 5 pillars that help creativity flourish:

#1: Acceptance

Ballas argues that it is very important to accept the other, understand that the other is different – ​​and that this is good for the creative process.

When you’re in a brainstorming process, for example, it’s important to welcome all the ideas that come up. And they can drive new creations.

It’s very important to get rid of the judgment, that voice in the head that is judging the other and ourselves.

The presenter also believes in the importance of constantly adapting to the contexts in which we are inserted. “If the agency’s budget is low, invent on top of it.”

#2: Cover SIMation

Ballas believes that we are born creative, but that we are often pruned during life with social filters or judgments. This causes us to block some ideas quickly. For him, the “no” must be taken out of the creative process.

He makes an analogy with the improvisation game. Imagine the following situation:

Person 1:  It’s been a while since we’ve seen each other?

Person 2:  We saw each other yesterday.

Person 1:  What are you taking?

Person 2:  Nothing.

Blocking is when the second person doesn’t play. Therefore, the “no” stops and prevents the creative process from happening.

#3: The yes and the error

Just as in theatre it can happen that the actor forgets to speak and have to improvise, in the universe of agencies it is also necessary to learn to deal with unexpected results, disapproval of plays, mistakes. It is important to know how to incorporate the new situation and “continue the show” in a good way.

#4: Improve

For Ballas, improvisation is combining things that already exist in a different way.

We are adaptable human beings and we can adapt to new situations. We increasingly have to be prepared for this, react to our experiments

The presenter argues that improvisation also requires planning. This planning can help in the cycle: experiment, adapt to the obtained results and experiment again. This is a way to bring solutions that really make a difference and bring innovation.

#5: Co-creation

Co-creating means creating together. And Ballas bets that the interaction between people with different backgrounds can be very potentiating in the search for innovative solutions. For him, teamwork like the team of nova city islamabad only works when everyone is focused and together for real.

To be creative you don’t have to reinvent the wheel, just look at things in a different light

Currently, we are so immersed in the digital world that our eyes are “addicted”, often unable to help us exercise our creativity. That’s what writer and screenwriter Rosana Hermann spoke about, in her lecture also given at RD Summit.

The change is such that our culture has become a digital culture: human relationships are mediated by technology, and changes occur at an ever-increasing speed. Our language has also changed: we have even gone back to using symbols to represent reactions in our texts, as in the case of emojis – a word that was even elected the term of the year 2015 by the Oxford dictionary.

But what do all these changes mean?

They mean that we must “conform” to them; but not in the sense of accepting them in any and all ways, but rather that we receive them profitably and adapt to them as productively as possible.

If the digital world is there, why not make the best use of it, to exercise our creativity?

It’s a cycle: we must accept this new world in order to exercise our creativity, and our creativity will be exercised when we mold ourselves to this new world. It is made up of flows, increasingly liquid, and that is how we should try to be as well, always thinking “outside the box”.

But, as pointed out by Rosana, the “box” does not exist. We are the ones who create it in our heads, always limiting our creativity to the obvious. And creativity will only come when we see things from another angle, and we always question.

Continuous questioning, by the way, is what Rosana advocates as a way of becoming creative: if you always question yourself, you will find the problems and possible solutions to the problems that arise. In other words: if something doesn’t make sense for you in this new world, get to know processes. Behind the new techniques and tools, there is also a new way of looking at the world. As long as you are fixated on an idea, you will lose the possibility of seeing other solutions to your problem.


Best practices to facilitate the acquisition of new clients at your agency

Has the acquisition of new clients been a challenge for your agency? Check out our tips to make this process more fluid

No matter how good your products and services are, acquiring new customers is not always an easy task. You need to invest in different strategies and messages, and pay close attention to the negotiation phase. In this post, Sky marketing talk about three tips to make this task easier for your agency. Check out!

Ever wonder what your customer wants? Have you thought about what his shopping experience is like?

I believe that every experience is valid, but some are remarkable. And, in the digital agency market, it is increasingly necessary to be outstanding in the interactions that brands have with their consumers. After all, we are at the forefront of communication between the client and his consumer. This is where we have the power to reach, delight millions of people at the same time and interact with them through different channels.

In order to attract, convert and create a purchase journey to impact your customer’s sales funnel, it is essential that you understand what their customer experience is like — whether going to the store, simulating a purchase in ecommerce or following the calls of the sales team. In short: live the experience according to the segment in which it operates.

It is worth mentioning that this experience is also very important when your agency has only one “potential client”. From this experience, you will be able to sell the solution to him in a personalized way in the scenario in which he works.

In this sense, I take this opportunity to tell a story based on real facts that left a deep impression on me.

A family story

My grandfather, Marcos Rachewsky, was an entrepreneur and had a furniture store — which no longer exists — called Sovereign of Furniture. He lived very remarkable stories and became a reference in the market with a simple differential: he listened to customers.

When my grandfather passed away, we were sharing his memories and they told a story that drew special attention to what the shopper’s experience was like.

A potential customer needed furniture but didn’t have the money to pay for it in cash. The seller informed that, therefore, he could not take the furniture, as the store did not accept another payment term. Then my grandfather, who always took care of the team, arrived and asked:

“How can you pay? How many times do you need to do it?

— In 10 times.

— So you can take the furniture and do it in 10 times. If you need to do more, let me know.

And the customer took the furniture happily. We learned of this story because radio broadcaster Wianey Carlet, known in Rio Grande do Sul, told this on his show when my grandfather died.

This happened a few years ago, but even today the customer remembers. That’s the ultimate shopping experience: going beyond the obvious while simplifying the process.

Important learnings

  1. My grandfather didn’t just sell furniture, he sold stories and brought happiness to people’s homes. As he called it, the Sovereign of Furniture had the “friendliest credit service in the city”. And this was his way of giving purchasing power to customers, which consequently, bring happiness to those customers who had no purchasing power.
  2. He had no customers; he created relationships and bonds with people—who, as a result, always returned to his store.

How many qualified Leads should my grandfather have in the base, if Digital Marketing existed at that time and he had a great relationship with them? Certainly many! Despite being a retail experience, we can take this lesson to the reality of digital agencies. Therefore, I drew some conclusions on how we can combine these best practices to acquire new customers or even optimize your service and increase your average ticket with a customer in your portfolio:

1. Empathize with your sales pitch

Before talking about the solution you want to deliver to the customer, listen to what he wants and understand why he wants to hire your service.

Use the opening moments of the conversation with him to create rapport. It could be about some common ground you have, like weather, sport or any other way to break the ice that makes sense at the time. Create a connection.

Give him room to speak. If he doesn’t open up very much at first, you can make the process easier by asking open – ended questions, leaving him free to express himself. At this point, you can dig deeper and find out what the potential customer’s main “pains” are.

That way, when you talk about the solution, it will be reciprocated. You will also be listened to, as you have created an environment conducive to dialogue.

2. Customize the solution

Don’t copy or replicate past customer strategies — create a sense of experience with your customer and personify your service. This is extremely important especially in the current context we are living. After all, his brand has a unique value. Make this clear.

A tip here is to customize the solution according to the goals you raised at the beginning of the pitch. Connect these dots between his goal and the solution you can deliver, this will make you create an accurate strategy.

And if he does object, have some flexibility to negotiate. You must go into the negotiation with a clear position on the value of your services and on the discount margin you can get.

3. Relationship makes a difference

At all points in the conversation, find the spaces to create a relationship with your customer, but without forcing. Be helpful and considerate that the process will flow normally.

Think that you are the front line between your agency and the client. And the first impression is what remains. In the end, if you have bonded with him and provided good service to your client, he will think twice about not contracting with you. Even because you customized the solution thinking about the “checkup” necessary to supply the “pain” of his business.

The three practices mentioned above can help you acquire new and good customers, but before embarking on this journey, some considerations should be kept in mind:

Customers are not all the same

There are clients who understand the intention to focus on the final result of the work, on the real function of Digital Marketing. They understand that they must entrust their strategies to an expert like you, and that achieving consistent results in a sustainable way, with a strong link with the sales area, is possible. They see value in this and are willing to invest their time, dedication and money in their experience and knowledge.

But not everyone is at that point, you know that. It is necessary to attract potential clients for this purpose through the agency’s own Digital Marketing actions and identify within its portfolio who is really able to go in this direction.

Understanding beyond the basic premises of a project for the client is essential to know your business in depth. How do these companies think? Do you see marketing as a business growth driver? How much value am I generating for these companies?

Discover some ways to assess the current profile of your potential customers to start closing deals that will bring more benefits to the agency, such as recurring revenue and higher tickets:

Learn from metrics

Agencies are always committed to generating reports for their clients to demonstrate the results obtained, but they rarely do it for themselves. Using a CRM to better organize the information of your own closed deals and measure the results, it is possible to have metrics such as lifetime value and acquisition costs , sales cycle, cancellation rates, among others.

Measuring the entire sales process and the customer evolution journey will show you which types of businesses are really worth moving forward.

The customer is not always right

Most agency service professionals do not have training in inbound sales. From a new business perspective, you end up closing projects according to what the client says he has as a need. For example: when a prospect says, “I need a new website!”, the service already follows the negotiation based on what the prospect wants, and not necessarily on what he/she needs.

When someone says they need to develop a new website, the first question should be “why? What is your goal with this site? In what ways do you believe this will help your company achieve more results?”

When you approach the problems and understand the customer’s pain, you can present more concrete solutions to meet expectations and create a relationship in the medium and long term. For this, your sales team needs to be ready to sell Inbound Marketing services.

Learn to say no

Some customers tend to be needier than others. You want to help them, but they can take a lot of your time and drive up your operating costs. You need to question them and find out how much they want your specific help and why. This way, it is possible to align a service package by stages or a closer consultancy and increase your average ticket.

The challenge with “no” is that finding the right client to say “yes” can take time, which requires patience and persistence from the agency team. Owners have to trust this “customer selection” as this is the right direction for their business. After all, there is no point in bringing in bills that will become problems: service cancellations, dissatisfied customers and lost hours without bringing any return to the agency.

Not everything in the sale is tangible. Some things are intangible, especially when selling a service. Therefore, the customer wants to buy security and trust.

The great conclusion is that for a good service there is no cake recipe. But sharing some good practices that work can make the difference between a yes and a no.

It is thought that you are not only selling Digital Marketing: and STA selling interaction between client and consumer. Brand building. Betting that campaigns will impact the growth of companies. And if we stop to think about it, this can influence the market as a whole.

Hope these tips can help you close with a new customer.

But never forget: you have to win the customer every day as if it were the first.


How Inbound Marketing Can Generate More Sales for the Textile Industry

Your business can have new sales channels with simple Digital Marketing actions, even if you don’t have e-commerce

I imagine you’ve already heard about Inbound Marketing and, for sure, you’ve seen other brands applying the methodology. Of course, you have also exchanged your email to have access to an exclusive video or even an eBook.

However, your textile company today does not have an e-commerce or a direct sales channel with customers, so the methodology does not apply, right? Wrong!

There are, yes, several ways to work with Inbound Marketing to improve the sales results of your textile company. Follow with us to learn how to start bringing your business to the world of Digital Marketing.

Why Inbound Marketing for the Textile Industry

Many textile companies in Brazil work with the exclusive sales model through representatives. These, in general, are still outsourced. Therefore, they resell products from different brands.

In the international fashion market, the trend of brands – from large luxury boutiques to small companies – is to increasingly seek to approach the end consumer.

This trend becomes even clearer when we look at the number of owned stores opening compared to multiband stores. But is it worth a move in this direction, which requires so much investment? These brands believe so! And do you know why? Data! In other words, strengthen the relationship with your clientele and learn more about them.

Whether the end consumer (B2C) or the retailers (B2B), this close relationship brings a lot of valuable information to your textile industry:

  • What is working;
  • Which products sell the most;
  • What is the consumer’s perception of your brand;
  • Control points of contact with your brand (you know that store you pass by and recognize only by its perfume?).

After all, let’s be honest: are you convinced today that your representative is conveying the image you would like for your brand? Are you happy that he is the only point of contact between the consumer and your company?

Where to start?

If the reality of having your own stores, or even an e-commerce, is still a distant future for you, no problem! There are ways to approach these customers and bring a lot of valuable information directly to your company.

One of these ways is using the Inbound Marketing methodology. Like the idea but don’t know where to start? We have prepared a step-by-step guide to help you structure this beginning.

inbound marketing for the textile industry

1st step: How is your company’s website?

The website is your company on the internet, where you have control of everything – which doesn’t happen on social networks, for example. The question is: how is your virtual company doing for those visiting it today?

  • A consumer who finds your website, after liking a blouse of your brand that she saw her friend wearing, will she be able to easily find stores that sell her product?
  • Do retailers interested in reselling their products find complete information and an easy channel to answer questions?

In addition to having complete, clear and easily accessible information, aesthetics in the fashion market are fundamental – and this logic extends to your website. Is it a representation of the image your brand wants to convey? Are you up to date with photos from the current collection? Do you have the latest catalog available?

Anyone who enters your site needs to feel involved by your brand, as if they were actually visiting your flagship – the brands’ famous concept stores.

2nd step: Does your website have lead capture strategies?

It’s no use having a beautiful site if people are going to access, look, find the information they are looking for and leave without leaving us any information about it.

Why is it important? Because it may never come back, even end up forgetting about your brand and, thus, a/a potential customer who has already arrived on your website – which is a big step – ends up just doing that.

But what can you do to avoid this loss? Provide interesting content – ​​which we call rich materials – through Landing Pages, the capture pages like agro farm houses. Thus, you will offer your visitor valuable information in exchange for data. This way, this mere visitor will become a Lead for your company, and you will already have known a little more about him.

“But what kind of material could I make available? I can’t create eBooks!” Don’t worry, you’ll be amazed at how much content your company naturally produces with each new collection.

An example: you can provide a “Guide to the trends for the spring/summer 2021 collection”. Your company has already done this research when planning the collection, correct? Just make a summary of these trends, in a more accessible to the public, and make it available. This material, in fact, is quite interesting because it can be relevant both for your end customer and for retailers.

Perfect, I made the material available and generated my first Leads, but how will I differentiate them later? Just be especially careful with the questions you ask on the Landing Page. In addition to the classic name and email, one of them can be the simple one: “you are: end customer or shopkeeper”.

Thus, with a single material, you will have already captured Leads from both audiences and will already have the same segmented for future work.

3rd step: Relationship with your personas

The visitor arrived at your website, saw your material, registered to receive and became a Lead. And now? Now is the stage that you need to relate to them, according to the interests of each persona.

For example, with retailers, your textile industry can work content on how they can sell more or even the most successful items of the season that they need to have in their stores (and, of course, use the clothes from their own collection as an example).

Keep in mind that, for many retailers, getting up-to-date, quality information about the fashion market is very complicated. After all, what’s the point of knowing about trends only when they’re already out in the last Vogue? He needs to have the trends already in store when the magazine arrives!

You can be the bridge between shopkeepers and this knowledge, becoming an authority on the subject. Which retailer will stop selling the clothes of a brand that cares about them and delivers value not only in their products, but also with relevant content?

And the end customers? How do I work with them if I don’t have e-commerce? This is not a hindrance! Your role here is to make it easy for customers to access your products and generate desire.

How about sending an email with the online stores that are reselling your products, or even the available physical stores that have their latest collection in the customer’s region? You can also send styling tips and videos on how to use different pieces. Thus, the desire for the products shown ends up becoming inevitable.

With this open relationship, you can also ask the person who actually uses your product what they like the most, what they think could be better, suggestions and more. You will be amazed at how much you can learn by opening this communication path with your customers.

BONUS: How about your textile industry selling online?

When strengthening contact with your customers, one thing is certain: many will show up wanting to buy directly from you. The question is, how can you start structuring your business to sell directly online?

An important point here is: you don’t need to invest in an e-commerce right away. It is indeed a large investment, which will even require adjustments to your company’s routine and probably new employees to meet the demand.

You can follow the path that big brands did years ago and test to see if the format works for your business. One suggestion is: how about starting reactively answering those who contact you to buy?

No need to start with e-commerce

You can start by serving, on a trial basis, people who will come to your site or social networks asking to buy your products. This is unavoidable and I imagine that it already happens with your textile industry.

You can do this sales process by WhatsApp yourself. Make the catalog available for the customer to choose their parts, as well as the size and value table, and you can close the deal through online payment tools.

Testing is essential for you to understand the challenges and benefits that this form of selling would bring to the company. Is it working and making sense for your business? Start advertising organically on social networks and on your website.

So you can scale this project until the moment of having your own e-commerce. Felt it didn’t work for your business? No problem, companies are not all the same and what works for one may not work for another.

Just remember to always serve your customers in the best way and refer them to other e-commerce or physical stores that sell your products.

Switch to sell more

When we talk about shopkeepers, many love the representative’s visit and value this moment. But today we have another reality, of store owners/buyers with limited time, who already know and trust your brand and, therefore, would like to shop more dynamically.

How about testing the format with a retailer who has a long-term relationship with the company? Get in touch with him, understand if it makes sense for him too, and get tested.

In today’s competitive fashion market, it is essential for a textile industry to offer options to our customers. Thus, the retailer does not need to wait for the representative to visit to make their purchases, for example.

So, are you curious to test the Inbound Marketing strategy in your business? The fashion market is indeed very competitive, but it also has many opportunities! How about exploring Digital Marketing and building a differential for your textile industry?


Understand the difference between lessor and lessee in the real estate rental process

Do you live or have you ever lived in a rental property? If not, surely you have already considered this possibility. The rent has performed a great alternative for those seeking comfort and convenience but is not ready to buy your home.

If you are thinking about renting a property, but have some doubts, we will help you!

One of the main mistakes made before renting a property is the lack of information. Understanding the lease process is essential to successful negotiation. Many end up having problems before, during and after the lease, precisely because they do not know the rights and duties that both the lessor and the lessee have. These norms are established by the Law on Tenancy.

By the way, do you know the difference between the lessor and the lessee? al noor orchard housing scheme will explain it to you!


It is the property owner, the one who puts your property up for rent.


It’s someone looking for a property to rent and live in for a period, the famous tenant.

+ Understand how the rent adjustment is calculated

+ Want to rent a property? Find your next home with Lopes!

Deadline changes in 2010

One of the most important items that must be observed is with regard to the term of the rental agreement, which can be carried out for a fixed or indefinite period.

determined time

When the contract has a fixed term, the renewal takes place automatically after the end of the term if neither party expresses its opposition to continuity.

Undetermined time

In undetermined cases, its termination occurs in case of non-payment of rent or other charges.

Both sides must pay attention to the item returning the property. In 2010, the Tenancy Law underwent a change in its original text, determining that the return that could previously be delayed for up to three years, had its deadline reduced to 45 days.

In the case of eviction, it takes 30 days to abandon the property. In the previous law, this period was six months. In unsecured contracts, the tenant who fails to pay can be called to vacate the property within 15 days.

Now that you know the mainline of the Tenancy Law, let’s get to the landlord and tenant obligations.

Check the full articles 22 and 23 of the Tenancy Law and find out all the obligations of lessor and lessee in a negotiation:

Art. 22. The lessor is obliged to:

I – deliver to the lessee the rented property in a condition to serve its intended use;

II – guarantee, during the lease period, the peaceful use of the leased property;

III – maintain, during the lease, the form and destination of the property;

IV – answer for defects or defects prior to the lease;

V – provide the lessee, if requested, with a detailed description of the state of the property, upon delivery, with express reference to any existing defects;

VI – provide the lessee with an itemized receipt of the amounts paid by him, with a generic discharge being prohibited;

VII – pay real estate administration fees, if any, and intermediation fees, including the expenses necessary to verify the suitability of the applicant or his guarantor;

VIII – pay taxes and fees, as well as the complementary fire insurance premium, which affects or may affect the property, unless otherwise expressly provided for in the contract;

IX – display to the lessee, when requested, the receipts related to the installments that are being demanded;

X – pay extraordinary condominium expenses.

Single paragraph. Extraordinary condominium expenses are understood as those that do not refer to routine building maintenance expenses, especially:

a) renovation works or additions that are of interest to the entire structure of the property;

b) painting of the facades, gables, aeration and lighting wells, as well as the external frames;

c) works aimed at restoring the building’s habitability conditions;

d) labor and social security indemnities for dismissal of employees, incurred prior to the start of the lease;

e) installation of security and fire, telephone, intercom, sports and leisure equipment;

f) decoration and landscaping expenses in the common use parts;

g) constitution of a reserve fund.


+ Take advantage of Lopes Property Rental and Management services!


Art. 23. The lessee is obliged to:

I – timely pay the rent and lease charges, legally or contractually required, within the stipulated period or, failing that, by the sixth business day of the month following the due date, in the leased property, when another location has not been indicated in the contract ;

II – serve – if the property for the agreed or presumed use, compatible with its nature and with the purpose for which it is intended, and must treat it with the same care as if it were yours;

III – return the property, at the end of the lease, in the state in which it was received, except for deterioration resulting from its normal use;

IV – immediately bring to the attention of the lessor any damage or defect which it is responsible for repairing, as well as any disturbances by third parties;

V – carry out the immediate repair of damages to the property, or its facilities, caused by you, your dependents, family members, visitors or agents;

VI – not to modify the internal or external form of the property without the prior written consent of the lessor;

VII – immediately deliver to the lessor the documents for the collection of taxes and condominium charges, as well as any subpoena, fine or requirement from a public authority, even if addressed to him, the lessee;

VIII – pay telephone and electricity consumption, electricity and gas, water and sewage expenses;

IX – allow the inspection of the property by the lessor or its agent, by a prior combination of day and time, as well as admitting that it is visited and examined by third parties, in the case provided for in art. 27;

X – fully comply with the condominium agreement and internal regulations;

XI – pay the surety bond premium;

XII – pay the ordinary condominium expenses.

1st Ordinary condominium expenses are understood as those necessary for the respective administration, especially:

a) salaries, labour charges, social security and social contributions of condominium employees;

b) consumption of water and sewage, gas, electricity and power in areas of common use;

c) cleaning, conservation and painting of facilities and facilities in common use;

d) maintenance and conservation of hydraulic, electrical, mechanical and safety facilities and equipment in common use;

e) maintenance and conservation of facilities and equipment for common use intended for the practice of sports and leisure;

f) maintenance and conservation of elevators, electronic intercom and collective antennas;

g) minor repairs to the premises and electrical and hydraulic installations in common use;

h) apportionments of the outstanding balance unless referring to a period prior to the beginning of the lease;

i) replacement of the reserve fund, fully or partially used to cover or supplement the expenses referred to in the preceding paragraphs, except if they refer to a period prior to the start of the lease.

2º The lessee is obliged to pay the expenses referred to in the previous paragraph, provided that the budget forecast and the monthly apportionment are proven, and may require proof of them at any time.

3 In the building made up of autonomous real estate units, owned by the same person, the lessees are obliged to pay the expenses referred to in § 1 of this article, provided they are proven.


I hope these tips have helped you to resolve your doubts about real estate rental.


Buying Apartment on the Plan: The Complete Guide

Buying an apartment in Blue World City on the floor plan is a big step in anyone’s life, and that’s why it’s so important to understand the entire process that will go through.

It is always good to remember that the term launch covers properties that are still on the plant, in the construction process, in the final phase or about to be inaugurated.

We have created a complete guide to help you understand more of the steps involved in the purchase process. Good reading!

young couple looking for real estate in the notebook

Advantages of buying apartment on the plant

Learn about the main advantages for those who purchase a property in the plant.

Easy payment terms

The buyer of a property on the plan has more time to plan the payment of installments. Buying an apartment on the floor plan makes it possible to negotiate the payment flow, and is even more advantageous for those who have a good amount to offer as a down payment or are able to advance payments during the construction of the project.

Using our purchase calculator you can simulate your purchase potential based on the monthly income or maximum amount of installment you want to pay.

Unit choice power 

When in the launching phase of a project, you have the possibility to choose among the available units, opting for a higher floor, with the sun exposure you prefer, a view of a particular street or landscape, etc.

Customization and new installations

When purchasing a property still on the plan, the owner has the flexibility to customize and decorate the property the way he prefers, and some developers also allow larger renovations, such as knocking down walls to expand environments, for example.

And nothing better than the feeling of having a new apartment and the tranquility of not having to worry about maintenance.

Discover the best releases on our website

Visit to the sales stand and launch

After making the decision to buy a property in the plant, the visit to the stand is arranged with the realtor. The sales stand is created by the construction company with a favorable atmosphere for the completion of the sale, and usually has decorated apartments, models and several illustrated perspectives of the property to impress those interested.

Read on to learn more about how a real estate stand works and make the most of your visit.

How does the visit to the sales stand work?

The builders set up the sales stands so that realtors can find the client and make the proper presentation of information about the project that will be built, such as prices, payment methods, plans, delivery forecast, characteristics of the condominium and the region, between others.

With this information and interested in proceeding with the purchase, it is time to look carefully at the sales table, negotiate the values ​​and choose the unit. Along with the purchase proposal, the client must present basic documentation that will be delivered for approval by the developer company. While waiting for approval, the client receives the Descriptive Memorandum and the commission payment flow.

When the two parties are in agreement, the contract is issued, signed and the sale is completed.

Why is the stand important for those who are going to buy an apartment in the plant?

The sales stand, in addition to being a way to make the property tangible and create a favorable atmosphere for closing deals, is very important for the project’s real estate developer and developer to demonstrate more reliability and authority to future clients.

What is the launch?

The real estate launch takes place when the construction company has already acquired the documents, permits and has the Incorporation Registration in hand. The launch marks the opening of sales of a project to the public.

In this phase, the largest investments in marketing for the product take place, which disseminate all product information in various media and the sales stand is ready to offer the best experience for the customer.

Those who had already known the information in the pre-launch can finally know the decorated apartment, the sales table and all the details about the product.

As a buyer, it is a good time to negotiate terms, as the developer is seeking to raise funds for the construction of the project.

Is the decorated one worth visiting?

The decorated apartment is designed by the developer or construction company so that the client has a clearer view of the property he intends to acquire. As the purchase of the property takes place on the floor plan, the decorated helps to make the space and rooms tangible with a neat decoration.

Take advantage of the visit to walk through the rooms, check the dimensions of the floor plan and clear up any doubts that may arise with your broker. Try to imagine if your family’s needs will be met in this place and get inspired when you go to furnish and decorate your apartment.

apartment decorated in a contemporary style

Payment for a property on the plant

The best known ways to pay for a property purchased on the plant are: in cash, with real estate financing or by the consortium.

Cash payment

Undoubtedly, the most advantageous way to buy an apartment on the floor plan is to pay in cash , as the buyer does not pay interest and is able to get good discounts, especially when the deal is closed during the construction period, since the amount paid to the construction company helps to finance the works. However, there are few families that have disposable income to gather the necessary amount for a cash purchase, and that is why they often resort to real estate financing.

Real estate financing

The mortgage is the way in which the buyer makes a loan with a financial institution or the property of the contractor and pay the amount in installments within a pre-set deadline.

To make a loan, the buyer has the payment divided into two stages: before and after delivery of the keys. Initially, the down payment and installments will be paid directly to the developer or construction company during the period of the works, which last an average of 30 to 36 months.

When the project is delivered, the buyer has the option to pay the remaining amount in cash, make the financing with the construction company or a financial institution.

The main types of financing are the SFH (Housing Financial System) and the SFI (Real Estate Financial System. The first is applicable to properties valued at up to R$1.5 million and is only allowed for individuals with housing purposes. encompasses all cases in which financing that does not fit into the SFH, charges higher interest rates and is of interest mainly to those seeking properties above the allowed ceiling.

Make a real estate financing simulation and find the most suitable payment method for you.


The consortium is nothing more than a group of people who share the same objective, such as the purchase of the property, but who still do not have the necessary amount in hand. Under the responsibility of a managing company, these people organize themselves to contribute monthly with equal amounts, within a previously established period. To decide who will be able to purchase the property at each time, draws are held among the group members. If drawn, the recipient receives the full amount of the share purchased and continues making payments until the end of the period.

Another way to be contemplated is by placing the highest bid, using your own resources, the FGTS or part of the letter of credit.

Documentation required to buy an apartment on the plant

As the purchase of the property in the plant is carried out directly with the developer, the list of necessary documents is a little simpler.

Buyer’s identification documents will be requested, such as RG, CPF, birth certificate and, if applicable, marriage certificate. To ensure you have the necessary resources for the purchase, employment documents and proof of income are provided, such as recent payslips and the Income Tax Declaration.

Whoever opts for real estate financing to pay off the rest of the property must present the proposal approved by the bank. It is good to remember that the company may request other documents, depending on each case, to have more security when closing a deal.

Property purchase agreement on the plant

The moment to sign the purchase contract is one of the most important, as it formalizes the negotiation between the parties and makes clear the rights and duties of the buyer and seller. After this signature you can say that you have fulfilled your dream of owning your own home.

Some points that need to be observed in the contract so that the parties are safe:

Check the amounts and payment methods

The price to be paid for the property must be the final amount agreed, without the possibility of a later charge. This clause also includes the payment terms, down payment, the financial institution, the installments and frequency of each one, the use of other resources, etc.

Find out the correction index and interest on installments

For those who are going to buy an apartment in the plant, it is also necessary to understand the interest on installments and the correction index. In many cases, the purchase will be made with financing resources, hence the importance of knowing how much interest will be paid over time.

Waiver Clauses 

For both parties to be safe, clauses on withdrawal, breach of contract or non-payment must be included in the contract. It is common for a percentage of the property’s value to be charged or a fine will be applied to those who breach a clause, thus increasing the chances of the contract being fulfilled in full.

Property Information

The negotiated property needs to be described in detail so that the agreement is clearly closed, and, if something happens upon delivery, there is legal protection from the parties.

Some fundamental information is: the size of the property, the type, the number of rooms, its location and the registration number with the City Hall.

For those who are going to buy the apartment on the floor plan, the descriptive memorial is one of the most important documents, as it presents all the technical information about the project that will be built.

Stages of the work and how to follow up

Those who intend to buy a property in the plant are usually curious to understand what happens in the main phases of the work , in addition to the anxiety to receive the keys and prepare the move.

Read on to know a little about what happens until the keys are handed over.


The work begins with the architectural project prepared by an architect or civil engineer. Other projects needed are structural, hydraulic, electrical and telephone installations.

With the project approved by the City Hall, the budget is prepared and delivered to the construction company with an estimate of the expenses involved in the entire work.

Work Planning

Many construction companies use software to plan the work, which avoids wasting materials, optimizes labor and ensures compliance with deadlines.

Preliminary services and foundation

Before the work starts, the land is closed and the masons set up the construction site. Soil cleaning, earthworks and compaction also take place.

With the study of the soil type and construction characteristics, the composition of the foundation is determined – responsible for distributing the construction load to the soil, maintaining stability.

Structures and masonry

At this stage, the construction of the building will take place. The structural parts that provide support and give shape to the construction are installed. Afterwards, the execution of the masonry begins with the lifting of walls and ends with roughcasting and plastering, which prepares the surfaces to receive the coatings.

condominium of buildings under construction on a sunny day


An electrician is responsible for running wires, installing outlets, and turning on circuit breakers. The electrical installation is done by the plumber, who connects the sewer pipes, rainwater and street water.

Cable infrastructure for telephony, internet and television reception is also carried out in this phase.


The projects are usually delivered with tiles only in wet areas. The other environments are usually on the subfloor. In the finishes, doors, windows and glass are installed in the building.


The final finish happens with the painting of the walls and ceiling. It is common for the walls to be painted white by the construction company, so each resident is free to paint them any color they want.

Delivery of the keys

With the registration of the property and the payment of the ITBI , the construction company schedules an inspection with the owner. Before handing over the keys, the occupancy permit is issued by the city hall, which must be registered in the registration with the Real Estate Registry Office.

When the keys are handed over, a general assembly is called, where the residents vote and choose the trustee.

How to make an organized move

With the keys in hand and the apartment waiting for you, the most awaited part has arrived: making the move .

change boxes stacked in front of the sofa

Moving house is not an easy task, there are many things to solve, pack, transport and organize again. However, your change process can be smoother if you follow some practical tips:

plan the change

Hiring a company specialized in moving is the most recommended, especially if the distance between the properties is greater or if you cannot count on the help of family members. Have you decided to hire a company? So make budgets with a few suppliers, paying attention to information about terms, packaging, insurance and even the company’s reputation with previous customers.

For those who decided to make the change themselves, planning is even more important. With the moving date set, start packing in advance and take the smaller boxes little by little. If the family can help, schedule a day or weekend to expedite the process.

Search and sort cardboard boxes

If you want to save on packaging for the move, start paying attention to supermarkets and ask for cardboard boxes that are in good condition. And for those who are more practical, companies that make changes usually take all the material to store and protect your belongings.

List your belongings and identify the boxes

For this step you can use applications, spreadsheets or even a notebook. The important thing is to list everything that needs to be packed and then, in the new house, check that everything has arrived.

Separating the boxes by room can be more practical, as as soon as you arrive in the new space, you can leave each box in its place and organize it little by little. To make sure everything goes to the right place and that delicate items aren’t damaged by larger boxes, it’s a good idea to label or write what’s inside each box.

Take the opportunity to see what you use and make donations

Packing time can be a good opportunity to review items that you no longer use or that will no longer make sense in your new home. Clothing, shoes and accessories in good condition can be given away or even sold at thrift stores online. Furniture and appliances can also help needy families. By doing this, you help people and renew the energy of the new house.

start packing

Now that you’ve got everything you’ll need in the new house, the hardest time has come: packing everything up.

The tip here is to start with rooms, giving preference to those that have more items and are less frequented in the family’s routine, such as the living room or guest room. If you have a lot of clothes, it’s also a good time to pack everything in your suitcase, leaving out a few items for the next few days.

It’s also a good idea to leave a separate box for things you’ll need once you’ve made the move, like toothbrushes, hygiene items, towels, etc.

Once the move is complete, avoid leaving it for later and put everything in order. Start with furniture, appliances and rugs, then move on to decor items. At this point you can also decide to change some elements to make the house look like you.

Now it’s time to enjoy your new home!